Content Layout Planner
Designing Every Configuration
Animating content for a single video-wall is challenging, but animating content for every video-wall in every Microsoft Store configuration borders on insanity. How can we help Synect’s animation studio produce content for every unique Microsoft Store?
Role: Product Manager & UX Designer
Only Design What is Necessary
We developed a desktop application that allowed Synect’s animators to visualize multiple video-walls, and multiple Microsoft Store layouts. This enabled the animation studio to work in a modular manner thereby reducing the amount of content that needed to be created.
Easier, Better, Faster, Stronger
The introduction of Content Layout Planner accelerated the workflow of Synect’s animation studio enabling their small team to produce large volumes of content for every unique Microsoft Stores. With this new workflow, Synect’s animation studio was able to facilitate some of Microsoft’s largest in-store marketing campaigns.
After implementation, Synect was able to reduce render times by 50% and increase content production speed by 30%. Consequently this led to more team happy hours.