Studio 216
2014-2016
Studio216 is an award-winning film, animation, and 3D content production studio with offices in Seattle, San Francisco, and Shanghai. With over a decade working with top customers in corporate real estate including JLL, CBRE, Skanska, and many more. Studio216 is honored to be part of the first cohort of Microsoft Partners to explore Mixed Reality to blend the physical and digital world.
Size: 30 when I joined
Synopsis
Roles: Art Director, Product Designer, 3D Animator
Team size: 10
I oversaw and managed a globally distributed team of designers in San Francisco, Seattle, and Shanghai to produce VR experiences, digital products, 3D visualizations, and printed marketing collateral for internationally renowned architecture firms.
Product Impact
Led the art direction for the Luma Condominiums marketing campaign
Led the creative vision for Kirkland Urban’s marketing campaign.
Led the art direction of Loma Linda University Medical Center’s renderings and marketing animation
Led the art direction of the Timberwolves Stadium animation
Performed post-production and QA on most large marketing campaign assets and VR experiences.
Team & Operations Impact
Onboarded artists onto new projects and initiatives
Coordinated asset creation across multi-vendor marketing initiatives
Managed and coordinated feedback between clients and production artists
Managed project timelines, production velocity, and design quality
Tracked billable hours for the design team
Managed contract production artists
Maintaining a culture of creativity
Working in a fast-paced agency can be very demanding, especially when most of the internal coordination has to happen across time zones. As an Art director, my responsibility to the team is to ensure they maintain a healthy balance of rest and work and cultivate an environment that affords creativity and collaboration. Which meant frequent team outings in addition to comp days after a hard push at the end of a campaign.
Leading Luma condominiums
The Luma condominiums marketing campaign was one of the largest scoped projects I led at Studio216. Stakeholders included Redfin, Weber Thompson, and Red Propeller. The Luma app is a mobile iOS application built to assist real estate agents with the marketing and sales of Luma Condominiums. The marketing strategy of the Luma Condominiums is composed of two parts, the first is a mobile application for iOS, and the second is a desktop VR experience.
Leading Kirkland Urban
Kirkland Urban is the biggest development project in Kirkland’s history. I was responsible for leading the marketing campaign & assets at Studio216. Stakeholders included CollinsWoerman, Weber Thompson, CPL, Real Retail, Colliers, Talon Private Capital, and Hornell Anderson.
The first phase of Kirkland Urban is comprised of more than 390,000 square feet in two Class A office towers, 140,000 square feet of retail, and more than 1,700 parking spaces. It is the largest development project in Kirkland’s history. Working alongside CollinsWoerman Architects and Real Retail, I led the art direction of renderings and oversaw asset creation as well as environmental lighting and textures. These architectural renderings would be used to inform the material palettes of the Unity assets. I designed the UI and navigation of the desktop application as well as the 3D assets within the VR experience.
Designing for Loma Linda University Medical Center
I partnered with NBBJ Architects to produce marketing collateral for Loma Linda University Medical Center. Nailing the color shift of the dichroic fins on the mullions was a bit tricky, but our team of talented artists and animators handled it perfectly.
Leading Timberwolves stadium animation
I led the art direction for an animated fly-through of the new redesign of the Minnesota Timberwolves stadium, Target Center.